I drive transformation through human-centered design, lean change, and a clear focus on creating value.
I lead with curiosity, rally great minds, and turn tough challenges into products, experiences, and solutions people can’t live without.
With over 13 years in the tech industry—including 7 years as a trusted Microsoft vendor—I’ve worked alongside some incredible teams, helping to solve complex business and organizational design problems.
I focus on building empathy and understanding and prioritize listening and gathering insights throughout project lifecycles to keep projects agile and delivering value.
If you're tackling big challenges and need a thoughtful partner in the work, I’d love to connect!
About me
My industrial design education and startup experience inform my can-do attitude. My passion for language, design, and visual explanations of complexity make me an effective communicator.
My approach blends collaborative problem-solving, the strategic use of change management best practices, and human-centered design to drive meaningful impact.
I believe that success requires understanding people. I value learning from others as much as I enjoy sharing what I know, and I bring humility, curiosity, and clarity to every engagement.
The Channel Company is a global provider of IT channel-focused events, media, research, consulting, and sales & marketing services.
As an Associate Director (formerly Senior Consultant, Audienz) at The Channel Company (TCC), I owned and led a portfolio of complex client engagements across Microsoft Americas, Microsoft Customer and Partner Solutions (MCAPS), and Microsoft Worldwide Learning (WWL).
As a part of TCC’s Change Management Practice Area, I blended clear communication, collaborative problem solving, and a focus on human-centered design approaches, partnering with my clients to help them reach their business transformation goals.
With direct responsibility for achieving TCC business objectives, I led teams that consistently delivered outstanding strategic support and content, leading to high CSAT, regular account renewals, and continuous YoY growth.
Mar 2020 - Jun 2025
Seattle, WA
Skills
Business transformation & organizational development
Responsible AI
Lean change management & adoption
Project & program management
Agile & lean methodologies
Executive & corporate communications
Content strategy & storytelling
Human-centered design & design thinking
Cross-functional collaboration
Learning & development
Marketing & GTM strategy
Sales enablement
Branding & identity
Design for accessibility
Data visualization, systems & process mapping
Microsoft US (MSUS) Area Transformation Office (ATO)
The ATO is a change management org chartered with orchestrating the landing of complex programs to ensure sustainable behavior change and field adoption for the US subsidiary.
Built customer-facing executive engagement communications, transformation stories and developed internal playbooks on organizational design, cultural transformation, governance, and risk management
IIncreased adoption of project and change management best practices by developing playbooks on Prosci/ADKAR, Kotter's 8 Stages, Lewin's Change Model, Lean Change, and Agile change management frameworks
Designed program framework, presentations, and co-facilitated workshops for business program managers—Envisioning/Discovery, Project Management, and Change Management
Microsoft Worldwide Learning | Microsoft Academy Content Development & Innovation (CD&I)
Operating models, visualizations of business process flow and governance, developed a content development framework / content governance model delivering learning content to >65k employees
Orchestrated updates and enhancements to learning collateral assets and templates with key stakeholders
Content development for strategic executive communications
Org impact summaries and readouts measuring org health and effectiveness
Microsoft Americas Sales Enablement & Operations (SE&O)
Led ‘Comms-as-a-Service’ (CaaS) programmatic support, including content, print, digital, and video for internal and external audiences for Microsoft Americas; 4 years of YoY account growth
Led programmatic editorial execution of Microsoft US Weekly News publication for the US Communications team with >10k reach via email and content management system
Led team responsible for the branding & identity design of the Americas Sales Enablement & Operations org, including print, digital, and video
Microsoft Americas Security
Led design, build, and ongoing maintenance of the Americas Security internal sales enablement hub providing Microsoft sellers with GTM and sales enablement resources for Microsoft Security solution areas; 2 years of YoY account growth
Partnered on agentic AI SharePoint implementations to streamline access to seller content
Led programmatic editorial and content development support (blogs and video content) driving engagement of CISOs and other security SMEs for a private LinkedIn Microsoft Connected Security Community
Led branding & identity design rollout for Microsoft Americas Security and development of several security-related external sub-campaigns
“I was lucky enough to work with Eric for over 4 years, both as his manager and as a collaborator. He is an absolute professional in every way. He cares deeply about building strong, trusted relationships with his clients, his team, and leadership. Eric is thoughtful about his actions and results, he listens and observes with intention, and drives outcomes. He is an excellent leader whose change management expertise and problem solving make him a valuable teammate and someone I hope to work with again.”
—Courtney Hill, Global Delivery Director, Change and Program Management, The Channel Company
“What I appreciate about Eric is the incredibly rare combination he possess of utmost professionalism, explosive creativity, and technical wizardry. In addition, Eric is skilled in building trust and relationships, he consistently delivers under tight (and occasional wildly urgent) deadlines, and he often notices (and calls out elegantly) blind spots or things that may have been overlooked. Eric’s help with strategic thinking, graphic design, visualization, storytelling, and execution have made all the difference for our team.”
—Natasha Brown, former Senior Director | Content Development & Innovation (CD&I) | MCAPS Academy, Microsoft Worldwide Learning
“Eric is a thoughtful, consistent, and empathetic leader who mentors, supports, and builds trusted relationships with both colleagues and stakeholders.
He excels at balancing bar-raising creativity with a laser-focus on achieving his clients’ business objectives—on time and on budget. He is an active listener who provides clarity and creates a collaborative work environment that inspires his team to stretch their own skills and become leaders in their own right. I’ve always valued opportunities to partner with him on challenging projects—he’s a sound strategist and highly-skilled colleague that I always have the confidence to lean on, learn from, and trust.”
—Pamela Youngberg, Principal Consultant, The Channel Company
“Working with Eric was one of the highlights of my career so far. He leads with poise, dedication, encouragement, and intelligence. Eric consistently elevated the team to new levels of performance and was the go-to person for advice on high-level decisions - decisions that, thanks to his input and strategy, were always thoughtful and spot on.
I learned so much from him and owe a great deal of my professional and personal growth to his leadership and guidance.”
—Paige Cabianca, former Associate Consultant, The Channel Company, cofounder, SubSeq
Climb was an innovative full-service residential real estate brokerage that leveraged the latest technology and a premium brand to serve clients in the San Francisco Bay Area.
Jul 2018 - Mar 2020
San Francisco, CA
As Head of Marketing for Climb Real Estate, I led corporate and agent marketing for one of the fastest-growing brokerages in the San Francisco Bay Area ($1B sales volume, and over 200 agents).
After an acquisition by Realogy/NRT (now Anywhere Real Estate, Inc.), I led a full corporate rebrand that successfully prepared the brokerage for national franchise.
To streamline agent services, education, and support, I launched best-in-class marketing automation platforms that empowered agents to reach their sales goals, an agent-facing intranet portal, and developed new agent onboarding and continuous education programs.
SNP is a leadership communications company focused on helping high-performance leaders and teams through training, 1:1 coaching, broadcast, and creative services.
As a Senior Communications Consultant for SNP Communications, I partnered with executives and technical subject matter experts in the development of presentations and corporate communications for dozens of companies, from startups and nonprofits to the largest players in the tech industry.
I worked directly with leaders, program managers, engineers, and scientists on storytelling, layout & design, and data visualization for internal and external corporate comms and large-scale events.
I secured and led a B2B relationship with the former global branding agency Butchershop Creative, collaborating on brand launches for Okta, Zenefits, CMG Consulting, and Microsoft.
I was responsible for the UX/UI design of virtual instrumentation and control system interfaces for industrial applications, including agriculture and firefighting heavy equipment, for German industrial control systems manufacturer IFM Efector.
Oct 2015 - Jun 2018
San Francisco, CA
“Eric and I worked together at SNP Communications where I was the VP for our Training and Coaching LOB. Eric was a primary partner that I worked with frequently around any design or visual elements required for our customer experiences. I found Eric to be a collaborative and empathic problem solver - he consistently thought from the lens of the customer experience and had a high-level of execution. Through his expertise and ability to listen and communicate well, he built strong trusting relationships with colleagues and customers. I would be lucky to work with him again and highly recommend him for any customer facing or internal role.”
—Judy Sheldon, former VP, Training and Coaching, SNP Communications
Ignition Point is a boutique management consultancy providing executive coaching to help leaders design & implement successful strategic programs.
Mar 2012 - Apr 2015
San Francisco, CA
As a Senior Communications Consultant, I worked directly with Microsoft executives to develop strategic programs, processes, and toolsets to increase employee engagement, growth, and customer loyalty.
I developed internal and external corporate communications for Microsoft North America Services for large events, quarterly and annual updates, sales presentations, change management & training programs, as well as strategic program tracking & reporting tools, data visualizations, and process & workflow mapping.
I developed branding and identity systems for Microsoft US Services Sales and Microsoft Americas Cloud Services business units, as well as a complete rebrand of Ignition Point Consulting.
“Eric is a gifted designer. His combination of creative talent, project management, and client service makes Eric simply the best overall designer I have ever worked with.
With Eric, you never have to worry if the project will be done on time, on spec and on budget. And you will always be delighted when your vision is executed beyond what you could have imagined.”
—John Kelliher, President, Ignition Point Consulting
“Eric has been a key resource in several high profile projects for Microsoft. He has a true gift for making messages pop in meaningful ways while catering to specific audiences. What's more, Eric (and his team) take a consultative approach to design. Further explained, he does not simply create content that is aesthetically pleasing; rather he creates content that tells a story through a business lens.”
—Ryan Tubbs, former Director, Product Marketing Management | Productivity SaaS, Microsoft US
ShiKai is a natural skincare company specializing in a full line of therapeutic hair and skincare products for over 50 years.
Sep 2014 - Oct 2015
Santa Rosa, CA
As a Marketing and Product Development Consultant, I developed retail packing for the ShiKai Borage Therapy skincare line as well as product marketing and advertising campaigns.
“Eric is one of the smartest, most creative, hardworking business people know. I feel very lucky to have met many people who fit into that category, but he is at the very top of the list. Pitch any business challenge to him and you’ll soon understand what I mean. His background in product design shows in the way that he engages with and analyzes business challenges.
He is part designer and part strategist. He uses design to help businesses understand and address opportunities – whether it’s creating better products and packaging, designing a business process for a groundbreaking new financial services product, or structuring and designing C-level communications for the world’s largest companies.
The things you will immediately notice about Eric are the sense of curiosity that guides him through a business briefing, his attention to what the end user or customer is looking for, and the ability to tap into a well of creativity to meet a variety of business challenges.
—Cisco Guzman, former VP of Product Management & Marketing, ShiKai Products
ArtLoan Financial Services was a collaboration platform focused on helping individuals receive equity loans on their fine art & auction-worthy property.
2004 - 2009
San Francisco, CA
As cofounder and COO for a fintech startup, I helped define a revolutionary new service model addressing an untapped market, providing access to the equity in blue-chip personal property.
I had responsibility for all product functions including service & UX design, GTM, and operationalizing a complex set of workflows that spanned both digital transactions and physical property.
ArtLoan was featured on the front page of the New York Times, Feb 23, 2009